Everett M. Rogers, Diffusions of Innovations
Rogers, Everett M.Diffusion of Innovations
(New York, NY: Free Press, 1995) 519 pages, paperback, $32.95 . Obtain from The Free Press, A Division of Simon & Schuster, Inc., 1230 Avenue of the Americas, New York, NY 10020.
One of the classic books on change and how innovation actually causes change within a system. Although much of […]