The Transformative Power of Reputation
In the vast landscape of community institutions, churches hold a unique position. They are places of worship, community gathering, and often, outreach. Yet, despite their pivotal role, many churches remain virtually unknown in their communities. The key to bridging this gap and fostering growth? Building a solid reputation.
The Stark Reality: […]
As a church leader, you understand the importance of engaging every visitor. Expanding your congregation and the reach of your mission requires effective outreach.
Social media is an effective tool for connecting with church members and is becoming increasingly popular in the world of marketing. If your church wants to keep up, you’ll need a […]
In a world where attention spans are shrinking and competition for time is fierce, churches face the monumental task of staying relevant and impactful. The key to overcoming this challenge lies in understanding your target audience—your Outreach Avatar. Contrary to popular belief, having a specific Outreach Avatar doesn’t limit your reach; it actually expands […]
Every so often, I get a letter from some irate church member who demands to know why The Effective Church Group charges for our services. This morning, I got this note from a Church Elder in North Carolina who responded to a Facebook ad we ran for the Get More Visitors Checklist (a free […]
Most of the time, when a church leader starts thinking about the need for marketing, they’re thinking about a specific event (like the annual Christmas bazaar, Easter service, the Habitat build, etc.) and they tend to think advertising – which is expensive. In this blog, however, we’ll be exploring how to get the media’s […]
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