Gallup Jr., George & Lindsay, D. MichaelThe Gallup Guide
The Gallup Guide, by George Gallup Jr. & D. Michael Lindsay (Loveland, CO, Group Publishing, 2002) 175 pages, paperback, $16.99. (Obtain from Group Publishing, P.O. Box 481, Loveland, CO 80539.
Churches wanting to use surveys to interpret the trends in their area or the hopes and dreams of their congregation will find this book most helpful. Not only does it tell you how to design and conduct a survey, it also provides ten reproducible surveys which are worth the price of the book.