Churches need to target the DNA to the specific micro-cultures in their primary mission field. Describe, model, and deliver the DNA in the indigenous languages, technologies, social structures, and mental models of the real public beyond the church. It’s a matter of “translation”. Ministry leaders need to ask this question: Where or with whom are we irrelevant? And what or who is irrelevant to us?

It may seem contrary to common sense, but the best way to evaluate the attraction of our ministries is to analyze our “irrelevancies”. Many churches think they are universally attractive, but in fact are irrelevant to many of the lifestyle segments and sectors of their community.