Linking to Worship
By: Paul Nickerson
Initiate a “hand-off” strategy that links an event to a worship service. For example, if a jazz concert is planned Friday night and the public is invited through advertising and personal invitation, at the concert it is announced that the same jazz group will be playing in worship that coming Sunday. The concert becomes a way to “hand-off” new people to a worship experience. The public may be indifferent about coming to our churches on a Sunday morning, but a “hand-off” event motivates them to return. Think through what kind of events and programs can lead people to your church and then on to a worship experience.