Levine, Rick, Locke, Christopher, et alThe Cluetrain Manifesto

The Cluetrain Manifesto, by Rick Levine, Christopher Locke, Doc Searls and David Weinberger, (Cambridge, MA: Perseus Books, 2000), 190 pages, hardcover, $23.00.

All church webmasters, anyone interested in interactive, electronic ministries, and any church leader wanting to explore the power of the “word-of-web” should read this book. The book focuses on the power of the age old medium of conversation and shows the limitations of PR, advertizing, messages (announcements), and all other forms of marketing. The book is bound to do just what it is about, create many conversations.