Levine, Rick, Locke, Christopher, et alThe Cluetrain Manifesto
The Cluetrain Manifesto, by Rick Levine, Christopher Locke, Doc Searls and David Weinberger, (Cambridge, MA: Perseus Books, 2000), 190 pages, hardcover, $23.00.
All church webmasters, anyone interested in interactive, electronic ministries, and any church leader wanting to explore the power of the “word-of-web” should read this book. The book focuses on the power of the age old medium of conversation and shows the limitations of PR, advertizing, messages (announcements), and all other forms of marketing. The book is bound to do just what it is about, create many conversations.
Levine and Locke, The Cluetrain Manifesto
Levine, Rick, Locke, Christopher, et alThe Cluetrain Manifesto
The Cluetrain Manifesto, by Rick Levine, Christopher Locke, Doc Searls and David Weinberger, (Cambridge, MA: Perseus Books, 2000), 190 pages, hardcover, $23.00.
All church webmasters, anyone interested in interactive, electronic ministries, and any church leader wanting to explore the power of the “word-of-web” should read this book. The book focuses on the power of the age old medium of conversation and shows the limitations of PR, advertizing, messages (announcements), and all other forms of marketing. The book is bound to do just what it is about, create many conversations.
Recent Posts
Common Member Retention Challenges + How to Solve Them
November 20, 20245 Biblical Lessons Your Children’s Ministry Should Focus On
November 14, 2024Invite People Into Solutions – Not to Church: 4 Tips to Success
November 9, 2024Categories
Meta
Categories