In a recent revelation by Lifeway Research, the narrative surrounding the religiously unaffiliated, or “nones,” in America is undergoing a significant shift. For decades, the steady climb of individuals identifying with no religious affiliation has painted a concerning picture for faith communities across the nation. However, the latest findings suggest this trend may be plateauing, offering a new landscape for churches to navigate in their mission to grow and engage with wider communities.

The Plateau of the Nones: A Closer Look

Lifeway Research’s analysis indicates that the growth of the nones has either slowed down or stopped altogether. This group, which has historically encompassed a broad spectrum of beliefs from atheism to spiritual but not religious identities, now presents a unique opportunity for churches willing to adapt and engage in new ways. The research complicates the narrative, suggesting that while global trends lean towards a more religious future, the U.S. presents a unique challenge with its growing secularism.

Despite these challenges, the potential for church growth and revitalization within this context cannot be ignored. The key lies in understanding the nuanced beliefs and values of the nones and developing strategies that resonate with their perspectives on spirituality, community, and social justice.

Building Bridges: Strategies for Engagement

Engaging the nones requires a multifaceted approach, emphasizing authenticity, community service, and digital evangelism. Churches must move beyond traditional outreach methods, focusing instead on creating genuine connections and providing spaces for spiritual exploration that respect individual journeys.

Authentic Relationships: Beyond the Church Walls

The foundation of engaging the religiously unaffiliated, or “nones,” lies in the cultivation of authentic relationships that transcend the boundaries of the church and denomination. This practice, critical yet often overlooked, challenges church-going Christians and pastors alike to venture beyond their religious circles and build friendships with those who do not share their faith. The reality is stark: the majority of Christians have few, if any, non-Christian friends with whom they spend significant time. This isolation from the broader community not only hinders personal growth but also limits the church’s ability to reach the nones.

Building authentic relationships with the nones requires intentional effort to engage in genuine friendships beyond the church’s walls. These relationships are not means to an end but are valuable in themselves, reflecting the inclusive love and acceptance preached by Jesus. By spending time with, listening to, and sharing life with people from different belief systems, Christians can bridge the gap that often exists between the church and the secular world. This approach not only demystifies the church for the nones but also enriches the faith of believers, offering fresh perspectives and challenging preconceptions.

Community Service: A Gateway to Discipleship

Community service projects are often seen as the church’s response to Jesus’ call to serve the least among us. However, there’s a deeper dimension to this service that goes beyond merely relieving suffering. In Matthew 5:16, Jesus instructs, “In the same way, let your light shine before others, that they may see your good deeds and glorify your Father in heaven.” This passage underscores the purpose of our good deeds: they are not just to meet physical needs but to point others toward God, serving as a gateway to discipleship and evangelism – both of which are foundational to growing the church.

The church’s engagement in community service must be intentionally designed to foster relationships and make disciples, not just to provide aid. This means that the projects we undertake should be platforms for meaningful interaction with the beneficiaries, creating opportunities for conversations about faith, hope, and the love of Christ. It’s about leveraging our efforts to relieve suffering as a way to share the Gospel, showing that our ultimate goal is not just to address immediate needs but to offer the transformative hope found in Jesus.

Leveraging Digital Platforms

In today’s digital age, online platforms offer invaluable opportunities to reach the nones. Churches must harness social media, blogs, and other digital tools to engage in meaningful conversations about faith, spirituality, and the role of the church in societal issues. Authentic, thoughtful, and engaging digital content can attract those who might never consider stepping into a church.

101 Things You Can Do to Help Grow Your Church

While the Lifeway Research findings provide critical insights into the changing religious landscape, the question remains: how can churches practically engage with the nones? My most recent book, 101 Things You Can Do to Help Grow Your Church is a vital resource in this endeavor. This book offers a comprehensive guide for laypersons and church leaders alike, providing practical strategies to inspire and entice the unchurched in their communities.

Each chapter of the book presents a standalone idea or method for either passively or directly inviting someone to a church event or worship service. From leveraging light humor and gentle sarcasm to crafting messages that resonate with introverts, the book is designed to equip readers with the tools needed to make a tangible impact on church growth.

Implementing the Strategies

Implementing the strategies from 101 Things You Can Do to Help Grow Your Church can significantly enhance a church’s outreach efforts. By focusing on actionable steps that individuals can take, churches can mobilize their congregations to reach out to the nones in their communities effectively. Whether it’s through personal invitations, community service projects, or engaging online content, each action inspired by the book can serve as a bridge to those outside the traditional church setting.


The plateauing of the nones presents both a challenge and an opportunity for churches across America. By embracing the insights from Lifeway Research and utilizing resources like 101 Things You Can Do to Help Grow Your Church, churches can adopt innovative strategies to engage with the religiously unaffiliated. In doing so, they not only expand their reach but also enrich their communities with diverse perspectives and renewed vitality.

As we navigate this evolving landscape, let us be guided by a spirit of openness, innovation, and commitment to genuine engagement. Together, we can transform the challenge of the nones into an opportunity for growth, connection, and spiritual renewal.

Interested in learning more about how you can contribute to your church’s growth and engage with the nones in your community? Dive into 101 Things You Can Do to Help Grow Your Church and discover practical, impactful ways to make a difference. Let’s take this journey together, one step, one conversation, one act of service at a time.