The in-depth research of this book that results in fascinating stories makes the book hard to put down. If you’re looking for brain-twisting reading, you won’t find it here. But if you’re student of how people learn and what causes something to catch on, this book is a gold mind. It has one simply theme – The Tipping Point is that magical moment when a trend or product or social behavior crosses a threshold and spreads like wildfire.
Gladwell, The Tipping Point
The in-depth research of this book that results in fascinating stories makes the book hard to put down. If you’re looking for brain-twisting reading, you won’t find it here. But if you’re student of how people learn and what causes something to catch on, this book is a gold mind. It has one simply theme – The Tipping Point is that magical moment when a trend or product or social behavior crosses a threshold and spreads like wildfire.
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