With Easter coming soon there are some unique opportunities that you and your church can do to serve your community while promoting your Easter services.

Servant Evangelism is a term I learned from Steve Sjogren whose book, “A Conspiracy of Kindness” pointed me in the direction of seasonal missional outreaches. According to Sjogren, “servant evangelism connects people to people in a natural, easy, low- risk, high grace way. Who doesn’t like to be given a cold soda on a hot day? Add an invitation to church or another method of connection—even a simple card with your church’s name, phone number and times of services—and you’ve reached someone with the love of Christ! It’s simple, practical, effective, inexpensive, and fun!”

Here are some outeaches I have used prior to Easter to get people in our community to think about our church when considering where to attend services for Easter Sunday:

  • Offer “Full Service” at local gas stations the Saturday before Easter. Pump gas, wash windshields, and give every driver a plastic Easter egg with a candy kiss and an invitation to church services the next day. If you really want to make a big impact and have cars lined up around the block, offer a $.10 a gallon buy-down. Understand you will need to budget at least a couple of dollars per car. You can limit the period to a few hours, but the publicity you will receive will be well worth it.
  • Organize a car wash free of charge with no strings attached. Just hand an invitation card with your church’s Easter worship activities to each vehicle owner. Be sure to contact your local media and ask them to promote your events in advance.
  • Invite your congregation to put on community wide yard sale to benefit a local charity or cause. Offer a tax receipt to any donors and even offer to pick up larger items. Make it a fun community event by providing hot dogs, music, and fliers promoting your church’s Easter week activities.

To discuss the details of any of these servant evangelism events contact Kyle Ermoian at kyle@effectivechurch.com