We’re At A Crossroads

Which Way to Turn? Mainline churches are at a crossroads – either they wake up to the major trend of our time or they will continue to be irrelevant or, worse yet, go out of existence. What trend am I talking about? I’m talking about multiplication. Instead of struggling to stay afloat mainline church leaders should […]
Got Vision? Maybe. Got Execution? Maybe Not …
Why Seniors Should “Do Church”

This post comes to us through guest-blogger Jason Lewis. Although much of our energy is focused on reaching younger adults and families, according to the Census Bureau, there are more than 40-million USAmericans over sixty-five years old … and less than 12-million are active in a church. And so, we thought we’d share this post […]
Five Steps to Encourage a Guest’s Return Visit

An important step in the growth of any church is to do whatever you can to encourage your first time guests to return for a second week. Notice I use the word ‘guest’ not visitor. To treat first time attenders as a welcomed guest, there are five things I would like to suggest that you […]
Can This Church Turnaround? Case Study #1

Established: ~1904 Tribe: Protestant Mainline Worship Style: Rural traditional, family informal Congregational Demographics: AWA: 32 Trend: 20 years steep decline; 8 years slow decline; followed by 10 years slight decline Median Age: 61 Adult Generations: 21 Builders+; 8 Boomers; 2 Gen-X; 1 Millennial Children/Youth: 2–3 Ethnic Mix: Anglo SES: Mixed, mostly blue collar; income […]
Advertising the Church

We live in a marketing-saturated world. The number of ads you see every single day is up in the thousands now (in the 1970s you would have seen about 500 a day … today it’s at about 5000 a day – CBS News). With that in mind, it’s no wonder the church is finding it […]