About Bill Easum

Bill Easum is the founder of The Effective Church Group. Author of 30+ books and the recipient of the prestigious Donald McGavran award for church leadership, Bill retired in 2019, but continues to share his insights with the Effective Church Group's team.

What Are You Measuring – Expanded

When I posted this on my blog I had no idea I would get some many emails asking for more clarification on how to go about deciding on what to measure and how to actually do it. So here does the expanded version of my blog post.

The old adage “you get what you measure” […]

What I’ve Learned About Evangelism Over Five Decades

I led my first person to Christ in 1956 on a street corner in Austin Texas. I was seventeen and on fire. I used the Four Spiritual Laws and asked him to let Christ into his heart and behold he was a new person. I met the person years later and he was still […]

Things I Wish I’d Known

My years of education have let me down over the years. The only thing I use on a daily basis from High School and nine years of college, seminary, and graduate work is typing. And I use all my fingers, not just my thumbs! Even spelling, which I dearly hated, is done by a […]

The Virtual Church in a Pandemic World

 The last two months have been difficult on all of us. Many of our members have lost their job and are afraid of running out of money if they haven’t already. And if your members are running out of cash so is your church. And like all good pastors you are looking for a […]

The Secret Weapon

Probably the most important thing people can do during this crises is make sure young people understand they are the secret weapon against this virus. Most of them wont experience much difficulty but they are the ones that will spread the virus. They need to quit going to bars or eating out and staying […]

Gimme that Old Time Religion

I just finished listening to a commercial for songs by Allan Jackson, songs like:

What a Friend We Have in JesusLeaning On the Everlasting  ArmsAmazing GraceI Love to Tell the StoryThis is My StoryLove Lifted MeHe Lives!Blessed AssuranceWhen We All Get to HeavenTurn Your Eyes Upon JesusHow Great Thou ArtPrecious Memories.

These songs brought back […]

The UMC: On It’s Way Out

Umc is on its way out

No matter how the UMC crisis is resolved it’s over for the UMC. In the near future the denomination will be tore apart somewhere along the lines of 60/40, with 40 to 60 percent leaving the denomination to either form a new denomination or abandon the institutional church all […]

A Church OF Small Groups

Small groups are one of the most misunderstand
ministries I’ve ever seen and I’ve seen them all.  Most small groups are just one of many
programs churches undertake in an attempt to either reach more people, keep more
people, or provide a needed form of fellowship and perhaps some Bible study.
And in every case those small groups […]

On Not Being Nice for the Sake of the Gospel

The following is one of our most asked-for blog posts.  It was written two decades ago, but it is still as relevant today as it was then.

Throughout all my consulting ministry, I have seen a disturbing pattern: most established churches are held hostage by one or two bullies. Either one individual or a small group […]