I was working with a church leader who was in process of creating a vision. Here’s our exchange:

A quick vision lesson … which is more compelling?

My Vision would be to be a place that young families can go to in order to realize that they are not the only one feeling the way that they do.  I feel so many times, young parents put their spiritual life on hold in order to make sure they are meeting all the needs of their children.  I would like to be the place that allows them to realize they can grow in their faith, as well as build a faith foundation for their children.  I would like to have small groups that would support these families.

–or–

First Church is a place where young families go to realize they are not the only one feeling the way they do. So many times young parents put their spiritual life on hold in order to make sure they are meeting all the needs of their children.  First Church is the place that allows them to realize they can grow in their faith, as well as build a faith foundation for their children. We have a variety of small groups that support the struggles families are facing.

Whether you’re writing a vision statement, or getting ready to cast the vision to a group, consider your words. Instead of “I believe” and “I feel” and “I would like,” make bold statements. The reality is, almost no one really cares what you believe or think or think to be true … and to be honest, whenever you open your mouth to cast a vision it’s pretty clear that what you’re saying is what you believe anyway, so adding “I believe …” is redundant. Besides, it weakens your statement and, in this case, your vision.

Now, with that said … the most important aspect of getting buy-in for your vision is sharing that vision over and over and over again. Then look for the eyes that “light up.” When someone’s eyes get wide and excited, you know you have an ally … and someone to invest in to help you share the vision to others.