In a world where attention spans are shrinking and competition for time is fierce, churches face the monumental task of staying relevant and impactful. The key to overcoming this challenge lies in understanding
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Every so often, I get a letter from some irate church member who demands to know why The Effective Church Group charges for our services. This morning, I got this note from a
Most of the time, when a church leader starts thinking about the need for marketing, they're thinking about a specific event (like the annual Christmas bazaar, Easter service, the Habitat build, etc.) and
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