There's a marketing axiom that says if you try and market to everyone, you market to no one. It works that way in the church too. When a church tries to reach "everyone,"

We wring our hands and bemoan the rise of kid sports and the losses in our Sunday schools. Sunday is no longer sacrosanct and reserved for "Church Use Only." Today's families have choices

We live in a microwave world. Time is our most precious commodity, so we favor anything that speeds up the process. Instant oats. Instant potatoes. Instant copies. Instant answers. Even love at first

One guarantee: If survival is the goal of a church, then death is the inevitable outcome. Survival is "all about us." When a church is all about us, it's not at all about

I was asked recently, "How do I start a conversation with an unchurched person? Should I just ask about their church home or whether or not they go to church?" Let's think about

So, how's that working for you? Evaluation is the key to effectiveness, even in the church. You have to ask ... For each event, mission, or ministry that your church does: What's the