Word Count: 319 – Est Reading Time: <2 Minutes
What’s Up:
Most churches have a strategy problem, and it’s not what you think.
So What:
They don’t have too few church growth strategies. They have too many. And that’s the very reason most of them aren’t growing. No strategy works if it never gets traction.
The Point Is:
Strategy Is Singular
A strategy is a plan to reach a goal. If you have six of them at once, you don’t have a strategy. You have chaos.
Context Shapes Everything
What works in Phoenix might flop in Peoria. Stop copycatting and start tailoring your strategy to your community.
Money Isn’t Magic
Yes, marketing can work. But unless you’ve got a million-dollar budget and a six-month burn rate, it probably won’t work for you – at least not by itself.
One Focus, Many Tools
Pick your primary church growth strategy and go all in. Use tactics to support that strategy, not distract from it.
And … ?
Here’s the issue. Churches want results, but they’re addicted to novelty. They try marketing, then pivot to invite campaigns, then jump to events, then to the pastor-as-networker idea, then something else. None of these get the time or energy needed to succeed. It’s like planting five seeds in five places, watering none of them, and wondering why there’s no harvest.
There are churches that grow. Real ones. Not just megachurches with endless funds. And those churches all have one thing in common: they picked a strategy that fit their context and they went all in. Then they built support tactics that reinforced, not confused, that strategy. Whether it was building a pastor-centered networking model or maximizing local events or igniting a referral engine, they stopped spinning the wheel. You can too. But you’ve got to stop mixing the menu.
Action!
Download The Four Key Strategies That Grow Churches to pick the one that works in your town: https://go.effectivechurch.com/four-keys
