Author: Bill Tenny-Brittian

Bill is the Managing Partner at The Effective Church Group. He began ministry as a church planter in the early 1980s and over the past 40 years he's grown churches from one side of the nation to the other. In 2002 he joined Bill Easum's consultation group and began partnering with churches and church leaders to help them reach their fullest potential. He is the author of twelve books and the editor of Net Results magazine. Reach Bill here.

Faith, Finance, and Family: The New Demographics of the Church

New Demographics of the Church

Word Count: 368 – Est Read Time: <2 Minutes What’s UpThe data is in, and the new demographics are counterintuitive: churches that effectively reach middle-class families tend to thrive—and when they do, they make a bigger difference in their communities. (https://www.graphsaboutreligion.com/p/religion-has-become-a-luxury-good) So What:Churches hyper-focused on suffering relief often struggle to survive, while those engaging middle-class […]

Evangelism Isn’t Marketing: Be a True Witness

Evangelism isn't Marketing

Word Count: 418 – Est Read Time: 2 Minutes What’s Up: Church leaders, stop confusing church invitations with evangelism – if you’re relying on word-of-mouth marketing, you’re missing the point. Evangelism isn’t marketing. So What: Real evangelism means sharing your faith authentically, not just inviting people to church. Without honest witnessing, your ministry will stagnate […]

Are You Using AI for Your Church Ministry?

AI For Your Church

Word Count: 334 – Est Read Time: 90 Seconds What’s Up:Church leaders, you’re drowning in endless tasks – it’s time to let AI lighten your load by using AI for your church. So What:By embracing AI, you can reclaim precious time to focus on what really matters: disciple-making and church growth. Stop burning out on […]

No First-Time Visitors, No Church Growth

First time visitors

Word Count: 351 – Est Read Time: 2 Minutes What’s Up: Church leaders, if your church isn’t attracting first-time visitors, you’re stunting its growth. So What: This matters because focusing solely on internal care leaves the community unexplored. Without fresh faces, your church’s mission to make disciples remains a pipe dream – a pipe dream […]

Stop Hiring Generalists: Time for Specialists

Stop Hiring Generalists

Word Count: 349 – Est Read Time: <2 Minutes What’s Up: Church leaders: enough with the mistaken notion that hiring a second generalist will save you – your ministry needs specialists, not another jack-of-all-trades. Stop hiring generalists. So What: This matters because small and medium churches can’t throw money at roles that don’t move the […]

Believe It or Not: More Young Women Are Leaving Their Faith than Men

Women are leaving their faith

Word Count: 367 – Est Read Time: 2 Minutes What’s Up? For nearly 2,000 years, women have been the backbone of the church. But the latest data? It’s turning that long-standing trend on its head. Young women are leaving their faith … and the church … at twice the rate of men. (Graphs About Religion) […]