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What’s Up:
No one is skipping brunch because your praise band finally added a drum kit and your stage has strobe lights.
So What:
If your church still thinks great music is the golden ticket to growth, you’re living in a time warp. People aren’t coming for the sound … they’re coming for the solution.
The Point Is:
Music Isn’t the Magnet
No one woke up craving a good organ riff or acoustic bridge. Whether it’s Hillsong or Handel, the music alone won’t get people through the doors. A lack of “good music” isn’t why people don’t go to church.
1980 Called
The “build it and they will come” era left the station in the 80s. Willow Creek proved the point … and even they moved on.
It Has to Matter
People might give church a shot if they think it will help their marriage, their burnout, their kid. Relevance isn’t optional … it’s required.
Invite PLUS Value
Yes, invitations work … but only if the church experience actually solves a problem worth showing up for. It has to offer a tangible payoff.
And … ?
Let’s be blunt: Nobody is hoping your church has better music this week. No one’s scrolling through their mental playlist wondering if organ, gospel, or synth-pop worship is going to fix their life. The church clings to this fantasy that musical style is the bait that brings in the fish … but the world’s not fishing. They’re drowning. And unless your Sunday service throws a real life preserver, it’s irrelevant.
Visitors today don’t care if the band is tight or if the harmony hits. They want answers. Help. Something useful. And here’s the truth: most of your advertising isn’t working because you’re promoting something they don’t want. Church. What they do want is relief from their stress, their broken lives, their hopelessness. Stop selling a product no one’s buying. Start offering solutions. That’s what will fill the seats … and change lives.
Action!
Join us Thursday at 10:00 AM Central for this week’s free Catalytic Conversation: Maximize Your Sundays – How to Get and Keep Your Visitors — Register here.
