Word Count: 389 – Est Read Time: <2 Minutes
What’s Up
What’s in a name? Believe it or not, your church name might be turning people away before they even step inside. (LifeWay Research)
So What
In a culture where church attendance is declining, first impressions matter. If half the people driving by see your church name and think, “Nope, not for me,” you’ve got a problem.
The Point Is
Denominational Names Carry Baggage
Whether it’s Baptist, Lutheran, or Methodist, the average unchurched person only knows what they hear in the news—and let’s be honest, it’s not always great. Your denominational label might be a bigger hurdle than you realize.
Most People Don’t Know or Care About Theological Distinctions
Predestination? Free Will? Holiness traditions? The average person doesn’t know the difference between a Wesleyan and a Presbyterian—and they’re not much interested in learning.
The Trend Is Away From Denominational Branding
Many lifelong mainliners are moving into more adaptive churches—not because of doctrine, but because these churches feel more welcoming, relevant, and engaged with the community.
Rebranding Opens New Doors
Renaming your church doesn’t mean leaving your denomination. It does, however, provide an opportunity to reshape your reputation, refresh your outreach, and better connect with your neighbors.
And …?
Churches have historically been community hubs, but in today’s world, that connection is fractured. Your church name is often the first thing a person encounters. If that name feels exclusionary, outdated, or carries a negative association, it’s an unnecessary obstacle. While no one is suggesting a mass exodus from denominational identity, it’s worth considering what your name may be communicating to those outside your doors.
Many churches have successfully rebranded while remaining in their denomination. Instead of “First United Methodist Church,” they become “Grace Community Church” with “A United Methodist Congregation” in smaller print. This small change makes a big difference in accessibility while preserving identity for those who care.
Naming is just one part of the equation, though. If your goal is to reach unchurched people, it’s also worth evaluating the experience they’ll have once they step inside. If the name says “open and welcoming” but the culture screams “insider club,” the problem isn’t just the sign out front.
Action!
Take a hard look at your church name. Does it invite people in, or push them away? If it might be a barrier, it’s time for a conversation about change.
