Blog

There's a marketing axiom that says if you try and market to everyone, you market to no one.

We wring our hands and bemoan the rise of kid sports and the losses in our Sunday schools.

We live in a microwave world. Time is our most precious commodity, so we favor anything that speeds

One guarantee: If survival is the goal of a church, then death is the inevitable outcome. Survival is

I was asked recently, "How do I start a conversation with an unchurched person? Should I just ask

So, how's that working for you? Evaluation is the key to effectiveness, even in the church. You have