There’s a marketing axiom that says if you try and market to everyone, you market to no one.
It works that way in the church too. When a church tries to reach “everyone,” it effectively reaches no one. That doesn’t mean everyone isn’t welcome … if everyone isn’t welcome, you’re not running a church, […]
We wring our hands and bemoan the rise of kid sports and the losses in our Sunday schools. Sunday is no longer sacrosanct and reserved for “Church Use Only.” Today’s families have choices to make and to be fair, they take their choice-making pretty seriously.
It turns out, parents have their kids participating in […]
We live in a microwave world. Time is our most precious commodity, so we favor anything that speeds up the process. Instant oats. Instant potatoes. Instant copies. Instant answers. Even love at first sight.
Relationships don’t fit on the microwave turntable. They’re more of a crock pot kind of affair. They take time to […]
One guarantee: If survival is the goal of a church, then death is the inevitable outcome.
Survival is “all about us.” When a church is all about us, it’s not at all about the gospel, making disciples, or being faithful to the biblical mandates to welcome the stranger. Only when a church is willing […]
I was asked recently, “How do I start a conversation with an unchurched person? Should I just ask about their church home or whether or not they go to church?”
Let’s think about this. If you ask an unchurched person whether or not they go to church, you’re effectively cutting off further conversation because their […]
So, how’s that working for you?
Evaluation is the key to effectiveness, even in the church.
You have to ask … For each event, mission, or ministry that your church does:
What’s the return on investment? How many unchurched attend? How many have become connected with church members as friends (mentors into the faith)? […]
Let’s start off with a fact. You can’t change introversion. If you get exhausted being around a group of people (every group of people, not just certain ones), then you’re probably introverted. And introverted is “who” you are – it’s a personality trait that you can’t change on a whim.
However, according to lots of […]
What kind of a leader are you? There are several hundred books (at least!) that will help you discover that answer, but in my experience, there are really only three kinds of leaders. (1) Leaders with a position who don’t actually lead. Sorry folks, but I put the lassie faire style of leadership in […]
For years, I’ve heard progressive church leaders decry the emphasis on numbers, especially average worship attendance and member giving. Like virtually every church consultation firm, we get accused and badmouthed for our continued insistence that the churches we work with provide us with their numbers for the previous ten years.
Average worship attendancePer […]