Stop Inviting People to Church… and Grow Your Church Anyway

Recently, I was working with a church that desperately wants to grow… well, the pastor wants it to grow. He asked his core leaders about their inviting experiences and they all said shades of the same thing: “I’ve invited all my friends to church and they’re not interested.” Well, duh!! Unless you happen to be […]
Why Do You Charge to Help Grow Churches?

Every so often, I get a letter from some irate church member who demands to know why The Effective Church Group charges for our services. This morning, I got this note from a Church Elder in North Carolina who responded to a Facebook ad we ran for the Get More Visitors Checklist (a free resource […]
Where Have All the Children Gone?
Once upon a time, or so the old fairytale goes, the Pied Piper led all the children out from the city of Hamelin. I’m sure it was a shock, but everyone in town knew why the children were gone and they knew where they went. But where have all the children gone from the church? […]
Reaching Your Congregation With Text-to-Give: 3 Tips

For years, churches have relied on traditional face-to-face fundraising to raise revenue for their operational costs, youth programs, and charitable work. However, as new technology innovations have become available, organizations have been able to take a more modern approach to raising funds and connecting with their audience. Of these new innovations, the most notable way […]
When a Ministry Leader Fails

The pastor was nearly spitting nails. She’d entrusted a congregational member to lead what should have been an exceptionally effective outreach event. But by 4 PM the afternoon of the event, it was clear that almost nothing had been done to prepare for the ministry and as you can imagine, that meant the whole event […]
Getting Noticed by the Media

Most of the time, when a church leader starts thinking about the need for marketing, they’re thinking about a specific event (like the annual Christmas bazaar, Easter service, the Habitat build, etc.) and they tend to think advertising – which is expensive. In this blog, however, we’ll be exploring how to get the media’s attention […]