Christmas Ideas

It’s not too early to begin thinking about what you’re going to do to capitalize on the pagan holiday known as Christmas. Yes, you heard me correctly – Christmas is a pagan holiday. But contrary to what you might think, its status as a pagan holiday makes it an even more valuable evangelism tool than you think. […]
Why Most Church Consultations Don’t Make a Long-Term Difference

We at 21st Century Strategies have been doing church consultations for over twenty-three years and we’ve had the opportunity to study why some churches thrive after a consultant has done their job and why other churches fail. Conversations with other church consultants reveal a lot of the same data. Here’s the bottom line: for most […]
Email: Friend or Foe

One of my most common ongoing battles with congregational leaders I work with is the effective use of emails/Facebook messages, etc. The age of less-is-more, microwaves, and 140-character communication hasn’t just arrived; it’s made itself at home in the church. And though it might be rather convenient, I’m seeing an alarming rise in misunderstandings and […]
Your Investment Portfolio

Take the next couple of minutes and peruse your investment portfolio. How are things going? Is your stock going up or down, or is it stagnant? In your whole portfolio, which is the most important investment you’re making? Oh, wait. I’ll bet you’re thinking I’m talking about Dow Jones and the S&P 500. Nope. I’m […]
How Effective Is Your Church’s Website?

The number is climbing, but here’s the most commonly reported stat: at least 85 percent of first-time church guests visit a congregation’s website before they make their initial visit. For some of you, this should be a terrifying thought. Recently, I’ve visited church websites that are still advertising Easter Sunrise Services, introducing their new pastor […]
Maximizing Your Church’s ROI (Return on Investment)

Unless you’re a church leader in a very large church, you’re probably aware that your congregation has limited resources (and in today’s economy, even large churches are struggling with decreasing resources). During those times when resources are exceptionally limited, it’s more important than ever to be very careful where you invest them. Every investor wants […]