Word Count: 381 – Est Read Time: <2 Minutes
What’s Up
Your biggest Easter miss won’t be your sermon … it’ll be your failure to get guest contact info.
So What
Easter’s full of warm smiles, great music, and packed pews. But if you don’t collect names and contact info, you’ll waste your biggest reach opportunity of the year.
The Point Is …
It’s Not the Sermon
Your message matters, but if you can’t follow up, it won’t matter for long. Contact info lets you turn guests into disciples. Remember, the most important thing that will happen on Sunday (on ANY Sunday) is building relationships, and you can’t do that if you can’t follow up.
Interrupt On Purpose
Don’t treat connection cards like an awkward add-on. Make it a moment. Make it matter. Create space and explain the “why.”
Bribe Them Ethically
Whether it’s framed family photos, killer door prizes, or donations to a food pantry, offer something in return for filled-out cards. It works.
Follow Up Like It Matters
Don’t ghost your guests. Let them know what’s next: sermon series, fun events, ways to serve. Keep the relationship going all year long.
And … ?
Holy Week hits the gas pedal by Wednesday, and churches all over the country are gearing up for their biggest Sunday of the year. But for most, Easter’s a revolving door: guests in, guests out. No lasting connection. No invitation back. And why? Because churches still won’t stop the service long enough to get a name, an email, and a phone number.
You want Easter Sunday to matter beyond the hour? Then capture the moment. Set up a photo booth with follow-up prints (you can pick them up next Sunday!). Offer a decked-out Easter basket as a door prize for connection card completions. Or you can do what several churches do and offer a $10 donation to the local food pantry for every first-time guest who fills out their card. And here’s the kicker: make sure everyone – yes, everyone – fills out a card. When your members do it, your guests will too. After that, the only thing left is to follow up. And follow through.
Action!
Make contact this Easter—literally. Build your follow-up plan now: Grab your copy of The Keep Your Visitors Training and turn your visitors into disciples.
